Every exercise in the book, as a page you can fill in.
The Advocacy Dashboard Workbook, thirteen worksheets that follow the chapters, and the twelve-week sprint tracker. Fill them in on screen or print them in black and white. Free, with your email.
Three things, one email.
- The Advocacy Dashboard WorkbookStop counting attention and start measuring the behaviors that show people are moving with you. Build a small set of signals, find the leak, and run the Weekly 15.
- Fourteen worksheetsThe thirteen exercises from the book, in chapter order, plus the sprint tracker. Each one carries its purpose and instructions, so it works away from the book.
- The Advocacy Advantage · Reader’s WorkbookAll fourteen worksheets in one file, in book order.
Your downloads open on this page the moment you submit, and the same link lands in your inbox. You will also hear from Shane about the book, and occasionally after. Unsubscribe any time.
Fourteen worksheets, in the order you meet them in the book.
Every sheet is fillable, prints in black and white on a home printer, and carries enough of the book to stand on its own.
Transaction-to-Investment Messaging Makeover
Replace the transactional language you use most often with language that invites people to invest, and test one version in real outreach.
Churn, Fatigue, and Instability Audit
Find where your organization is losing people and name why, so you can replace one transactional touchpoint with a relationship-building one.
The “Value Beyond Price” Brainstorm
Identify at least four things about one of your offerings that a competitor cannot discount, replicate, or outrun on speed.
Define Your Promises, Principles, and Aspirations
Name the values that define, guide, and inform your organization, so the Values Pyramid becomes something your team can act on.
Mapping Identity Fusion in Your Community
Identify where and how your community’s identity overlaps with your brand’s mission and values.
Earned Grace Story Collection
Recognize the moments when your organization received earned grace from advocates, and learn from them.
60-Minute Stakeholder Mapping Sprint
Map who your stakeholders actually are and what each group needs from you, in one focused hour with your team.
Stakeholder Feedback Loop Design
Keep your advocacy relevant and responsive by building better systems for listening to your community.
Values-to-Action Audit
Strengthen organizational integrity by connecting stated values to real behaviors and decisions.
Advocacy Touchpoint Mapping
Identify every moment where your community interacts with your organization and assess which ones foster advocacy.
Advocacy Journey Audit
Understand the steps people take from first contact to true advocate, and find the drop-off points.
Draft One Invitation This Week
Turn the CTA Ladder into something real by writing, sending, and measuring one invitation to one segment of your community.
Name Your First Five Advocates
Move advocacy from something you hope is happening into a list of real people you can name, with one thing to do for one of them this month.
The 12-Week Advocacy Measurement Sprint Tracker
Run the twelve-week sprint from chapter 5 as a working tracker: four phases, twelve weekly rows, the dashboard grid and the one-page memo.
The Advocacy Dashboard Workbook
Stop counting attention and start measuring the behaviors that show people are moving with you. Build a small set of signals, find the leak, and run the Weekly 15. Ten pages: the Translator, your advocacy behaviors map, your first five advocates, the North Star, leading and lagging indicators, the Riverbend case, the Weekly 15, the two numbers for your board, and a weekly tracker.
Finished it? Send Shane your North Star at northstar@shanelukas.com and he will send back a note.
Get the packThese pages come from The Advocacy Advantage, Shane Lukas’s book on building brand power through authentic relationships. The worksheets follow the chapters, so they make the most sense with the book beside you.
About the book