Shane Lukas
Free chapter · The Advocacy Advantage

Read chapter one before the book lands.

Chapter one of The Advocacy Advantage and the twelve-week sprint worksheet, in your inbox in a minute. The frameworks leaders use to turn stated values into advocacy people act on.

Cover of The Advocacy Advantage by Shane Lukas
What you get

Two things you can use this week.

  • Chapter one of The Advocacy AdvantageWhy advocacy costs less than acquisition, and what separates brands people defend from brands people merely recognize.
  • The twelve-week sprint worksheetThe working plan from the book: a week-by-week sheet for turning belief into behavior a team can act on Monday.

You will also hear from Shane when the book opens for pre-order this winter, and occasionally after. Unsubscribe any time.

    Confirm your email once and the chapter and worksheet follow right away.

    Shane Lukas
    About the author

    Shane Lukas

    Activist, keynote speaker and founder of the brand strategy agency A Great Idea. Two TEDx talks, two decades of advocacy, and a method for closing the gap between what organizations believe and how they behave.

    About the bookMeet Shane →
    Bring Shane to your stage↓