Where values meet action.

You can reach Shane directly through the contact page on this site. Include a brief description of your event, your audience, your location and format, and your timeline. Shane responds to all genuine inquiries personally. If you are unsure whether your event is the right fit, reach out anyway — he is happy to have that conversation.

Reach out through the contact page on this site. Whether you're exploring a speaking engagement, a creative partnership, or just want to understand what Shane and A Great Idea do — Shane responds personally to all genuine inquiries. No pitch required. Tell him a bit about your organization, what you're working on, and what you're looking for. He'll take it from there.

Shane's first TEDx talk, delivered at TEDxGreensboro, focused on sex work advocacy — the stigma that drives harmful policy and the case for rights-based approaches. His TEDxNormal talk shifts to a universal framework: values conflict and how to navigate it before the pressure forces a decision you'll regret. Where the first talk was a challenge to the room, this one is an invitation — and it comes with a method audiences can use immediately.

Yes. In addition to keynote speaking, Shane offers workshop experiences that give teams time to work directly with the values hierarchy framework — identifying their defining values, stress-testing them against real scenarios, and leaving with a practical clarity tool they can return to. If you're interested in a workshop format, mention it in your inquiry.

Yes. Shane Lukas is a bookable keynote speaker available for conferences, university events, corporate programming, and organizational workshops. He speaks on sex work advocacy, social justice, values-driven leadership, and LGBTQ+ issues, among other topics. Use the contact form on this site to inquire about availability, fees, and fit for your event.

A Great Idea is Shane's creative and brand strategy agency — ten years old, purpose-built for nonprofits, social impact organizations, healthcare providers, and foundations. The values clarity work Shane speaks about on stage is the same work A Great Idea does every day: helping mission-driven teams understand what they stand for, build their brand around it, and communicate with authenticity. Hiring Shane to speak and hiring A Great Idea to work with your organization are two different doors to the same room.

Shane Lukas's talk at TEDxNormal, "What Values Conflict Costs You," is about the real cost — physical, emotional, and organizational — of living or leading out of alignment with your core values. The talk introduces a three-level values hierarchy (Defining, Guiding, and Informing values) and draws on a personal story of arrest and a jail cell golf pencil to make the case that values clarity isn't a self-help concept. It's a strategic tool.

Shane Lukas's TEDx talk is about sex work advocacy — specifically, the stigma that drives harmful policy, the importance of sex worker-led organizing, and the case for rights-based approaches to one of the most politically avoided human rights issues of our time. The talk is direct, evidence-grounded, and delivered with the clarity of someone who has spent years doing social impact work and advocacy at the community level.

Shane is booked by organizations working in social impact, advocacy, harm reduction, nonprofit, healthcare, and education — as well as conferences and university programs focused on DEI, human rights, gender studies, social work, and LGBTQ+ issues. Corporate events and leadership programs seeking speakers willing to engage substantively with difficult topics are also a strong fit.

Shane is hired by organizations working in social impact, advocacy, nonprofit management, healthcare, and education — as well as conferences focused on DEI, human rights, organizational culture, and leadership. Corporate events and leadership programs seeking speakers who offer real frameworks alongside inspiration are also a strong fit.

On the agency side, A Great Idea works directly with mission-driven organizations and as a co-branded creative partner for PR and communications firms serving the social impact sector. If your agency needs a reliable, sector-experienced creative supplier — for design, brand strategy, or content — without adding overhead to your team, that's a conversation worth having.

Shane combines more than a decade of firsthand community organizing experience with a professional background in brand strategy, mission clarity, and organizational culture. He does not lecture from a distance. His TEDx talk on sex work advocacy is one example of his willingness to engage clearly and without apology on topics that other speakers sidestep. He also brings practical frameworks — not just inspiration — to every talk.