Turning
AdvocacyInto
Operational
Practice
Who I Work With
Executives
HR Leaders
Organizations
Non-profits
Community-driven brands
How I Work
With over a decade leading a creative agency and more than 20 years in community advocacy. I support people and organizations in clarifying their values, activating their communities, and leading with purpose through collaborative storytelling and advocacy engagement.
Understanding of our needs, passion for our mission, and clear experience working with nonprofit groups.
—Aileen Joy
Eviction Defense Collaborative
Eviction Defense Collaborative
The End Result
Stronger internal culture and cross-team trust
Clear alignment between values and operations
Deeper engagement with communities and stakeholders
Messaging that builds advocacy, not just awareness
Resilient organizations built on relationships, not transaction
Stronger internal culture and cross-team trust
Clear alignment between values and operations
How You Can
Work With Me
Dynamic Keynotes & Talks
I deliver story-driven, practical keynotes that help audiences rethink how they show up inside complex systems. These talks go beyond inspiration, and provide frameworks leaders can immediately apply to strengthen trust, reduce harm, and build advocacy inside their organizations.
Best for conferences, business retreats, leadership summits, and community events.
Invite Shane to Speak
Workshops &
Organizational Intensives
These interactive sessions help teams translate values into daily practice. We examine storytelling, stakeholder relationships, power dynamics, and operational culture — then build tangible next steps. Participants leave with shared language, practical tools, and clearer alignment.
Best for conferences, business retreats, leadership summits, and community events.
Get Started
Creative Strategy That Builds Advocacy
A Great Idea is the award-winning creative agency I founded to help organizations strengthen how they communicate, collaborate, and transform the world.
We partner with nonprofits, foundations, associations, and purpose-driven brands to move beyond surface-level messaging and design creative solutions that build lasting advocacy. From innovative positioning, community-informed storytelling, and human-centered design, A Great Idea isn’t marketing for attention — it’s strategy for building something that outlives the moment.
Visit A Great Idea
